EY Report: Consumer Products Companies Can Capture Growth by Enhancing Supply Chain Agility
According to the latest EY State of Consumer Products report, consumer products companies are heavily investing in supply chain transformation. With 94% of supply chain executives engaged in such efforts, there is a growing opportunity for firms to integrate these changes into daily operations and make faster decisions that align with fragmented market demands. The research highlights the importance of turning technological investments—particularly AI—and improved visibility of demand signals into coordinated action. Only 27% of respondents are highly confident in their ability to manage complexity, indicating significant room for improvement. Lokesh Ohri from EY emphasizes the need for companies to redesign operating models and break down silos to remain competitive amid rising private label competition and evolving consumer behaviors. The report also notes that while Integrated Business Planning is widely adopted (71%), only a small percentage of firms have achieved real-time decision-making capabilities. As AI investment increases, organizations must ensure they can act quickly on insights or risk exposing operational inefficiencies.
Topics: consumer_products_growth executive_survey supply_chain_transformation