Noise Secures $7.2 Million Funding to Scale Platform Connecting Brands With Everyday Content Creators
Noise, a marketing platform connecting brands with everyday content creators, has raised $7.2 million in funding led by Capital Midwest, M25, and Girshin Robotics. The company pays creators per view rather than flat fees, allowing brands to scale campaigns across thousands of users at lower costs compared to traditional influencer strategies or ad campaigns. Noise aims to tap into the growing interest among young people—over 57% want to become content creators—and offers a solution for brands with limited budgets. The platform currently has 1.5 million creators and recently launched an Organic-to-Ads program, enabling brands to turn user-generated videos into paid ads on Meta and TikTok. Founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber after their experience with a mobile game app called Playbite, Noise is expanding its product capabilities and hiring. The founders emphasized that the platform empowers everyday people to become content creators while offering brands unprecedented reach at lower costs than traditional marketing methods.
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