Builders Update Launches 'Pay Upon Performance' Model to Align Marketing Costs with Sales Outcomes
In response to challenges in the uncertain housing market, BuildersUpdate.com has introduced a new marketing model called 'Pay Upon Performance.' This approach allows homebuilders to avoid upfront costs and pay only when a sale closes. The platform connects builders with over 868,000 licensed real estate agents who pre-qualify buyers before presenting them opportunities. Unlike traditional models that charge monthly fees regardless of results, BuildersUpdate.com offers visibility through a network of more than 13,000 websites and enhanced search prioritization. The platform also uses a patented electronic buyer registration system to ensure leads are new and qualified for the builder. Agents are incentivized by being paid only when deals close, aligning their interests with those of builders. Builders pay a flat marketing fee starting at $1,000 per property sold if BuildersUpdate.com is credited as the source of the sale. This model aims to reduce wasted effort on unproductive leads and increase successful transactions in an environment marked by rising costs and hesitant buyers.
Topics: digital marketing homebuilders housing market lead generation