Empower Hires Senior Marketing Executives from Meta, Marriott, and Zeno
Empower has appointed four senior marketing leaders with experience at major companies like Meta, Marriott International, IBM, Unilever, and Zeno Group. These new hires are part of the company's strategy to build a more consumer-focused financial brand under Chief Marketing Officer Sangita Woerner. The appointments include Prashant Gaba as Chief Customer Experience Officer; Kim Blanding as Head of Brand Marketing; Tracey Thiele as Head of Brand Communications; and Patrick Strange as Head of User Experience. Each brings extensive experience in customer growth, digital transformation, brand marketing, communications, and user design from their previous roles. Empower aims to redefine how customers interact with its financial services by integrating storytelling, product experiences, and data-driven insights into a cohesive strategy.
Topics: branding leadership marketing strategy