Colgate-Palmolive May Sell Personal Care Brands Amid Portfolio Restructuring
Colgate-Palmolive (CL) is reportedly considering the sale of several personal care brands, including Softsoap, Irish Spring, and Speed Stick. The potential divestiture comes as part of a broader strategy to refocus on core businesses amid declining performance in North America's Personal Care segment. While overall sales for Q2 fiscal 2026 rose by 4.9%, the company noted weakness in bar soap and body wash categories within its personal care unit, which contributed to a 3% drop in net sales in North America. The move aligns with broader industry trends of companies streamlining portfolios amid shifting consumer preferences and increased competition. Colgate-Palmolive is working with Goldman Sachs (GS) on the potential sale process, though neither company has confirmed any specific plans or brands involved at this time. The personal care unit could be worth over $1 billion if sold in full. CEO Noel Wallace emphasized that the company aims to take targeted actions across categories and channels to improve market share while increasing brand support for core businesses.
Topics: Consumer Goods Corporate Strategy Personal Care Brands