VWO and AB Tasty merge as 'Wingify', launching unified platform with AI-driven optimization
On September 16, 2026, VWO and AB Tasty announced the completion of their merger under a new brand name: Wingify. The newly formed company has introduced an integrated Agentic Experience Optimization Platform designed to analyze digital interactions in real time using artificial intelligence (AI). This platform aims to make decisions, take actions, and prove results at every customer touchpoint. Wingify combines the strengths of both former companies into a single brand with over $100 million in revenue, 4,000 global customers, and more than 700 employees across eleven offices. The platform is built around AI as its core logic—enabling real-time decision-making during user visits to enhance digital relevance. The new Agentic Experience Optimization Platform unifies experimentation, personalization, analytics, commerce optimization, feature management, and customer retention under a shared data framework and workflow. Wingify's approach includes understanding visitor behavior through multiple signals, making decisions via AI, acting in real time, and continuously measuring outcomes to refine future actions.
Tickers: $VWO