VWO and AB Tasty merge to form Wingify with new AI-driven optimization platform
Wingify has emerged from the merger of VWO and AB Tasty, two pioneers in digital experimentation. The combined entity now operates under a unified brand identity and offers an enhanced product positioning centered on delivering more relevant digital experiences through artificial intelligence (AI). Supported by Everstone Capital, Wingify reported over $100 million in annual revenue with 4,000 global clients and 800 employees across 20 countries. Wingify has launched a new AI-based optimization platform designed to adapt digital visitor experiences in real-time. The platform integrates data analysis, experimentation, personalization, feature management, commerce optimization, and engagement under one system. At its core is Wingz, an embedded AI that operates directly within team workflows using existing context such as ongoing experiments, audiences, performance metrics, and behavioral data. The new approach follows a four-step cycle called the Smarter Loop: Understand (analyze visitor signals), Decide (determine optimal actions via AI), Act (implement in real-time), and Measure & Learn (assess impact for continuous improvement). Wingify aims to streamline digital optimization by connecting insights directly with action, reducing delays and errors caused by disconnected tools.
Topics: AI integration brand repositioning digital experience optimization