Wingify Launches Unified Platform Following Merger of VWO and AB Tasty
VWO and AB Tasty have merged under the new brand Wingify, introducing a unified Agentic Experience Optimization Platform powered by AI. The platform is designed to understand user behavior in real-time, make decisions, act on them instantly, and measure outcomes across all digital touchpoints. The combined company now serves over 4,000 customers globally with more than $100 million in revenue. Wingify's new approach integrates experimentation, personalization, behavioral insights, commerce optimization, feature management, and customer engagement into a single data-driven workflow. The platform’s AI engine, called Wingz, is embedded throughout the process to provide real-time decision-making capabilities. The merger aims to eliminate inefficiencies caused by disconnected tools in digital marketing workflows. By unifying these functions under one system, Wingify claims it can reduce delays and errors while improving customer experience through smarter actions based on live data.
Topics: AI Digital Experience Optimization Mergers & Acquisitions