Salesforce CEO Marc Benioff Urges Responsible AI Development

Salesforce CEO Marc Benioff joined other tech leaders in calling for responsible development of artificial intelligence, emphasizing the need to avoid repeating past mistakes made by social media companies. Speaking at his company's Dreamforce event, Benioff highlighted the importance of ethics and responsibility as increasingly powerful AI models are developed. He referenced Facebook’s societal impact as a cautionary tale and urged AI firms not to prioritize speed over safety. Benioff did not directly criticize specific AI companies or endorse calls for slowing development but stressed that developers must consider broader consequences. His remarks come after Anthropic CEO Dario Amodei recently called on frontier labs to slow model creation, sparking a wider debate about AI safety. Salesforce itself has deep ties with leading AI firms and recently launched Claudeforce, integrating tools from Anthropic into its platform. The market reacted mixedly; enterprise software stocks surged Monday following Amodei’s comments but gave back some gains on Tuesday. Salesforce shares have rebounded over 50% since hitting a 52-week low in late June.

By Alexa LoMonaco · CNBC ·

Salesforce CEO Marc Benioff Urges Responsible AI Development

Tickers: $CRM

Topics: Artificial Intelligence Corporate Responsibility Tech Industry Ethics

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