Simon Launches National Brand Campaign 'It's a Simon Thing' to Celebrate Community Connections
Simon, one of the largest real estate investment trusts in North America and owner of premier shopping centers including Malls and Premium Outlets, has launched its new national brand campaign titled "It's a Simon Thing." The initiative unifies all properties under a single creative identity centered on discovery, connection, and the enduring role of malls as gathering places. The campaign builds upon previous efforts like Meet Me @themall® in 2024 that resonated with Gen Z consumers. The new brand platform features a manifesto-style video set to "Sweet Disposition" by Lost Frequencies & The Temper Trap, showcasing everyday experiences at Simon properties across the U.S. It uses flexible expressions such as "It's a Malls Thing," or "Holiday Thing" to highlight different aspects of consumer engagement and reinforce the mall’s role in creating lasting memories. The campaign will roll out this fall through television, cinema, digital platforms like Instagram, TikTok, YouTube, along with influencer content. It is also one of the first major activations under Simon's newly launched Simon Media Network™, leveraging its integrated marketing ecosystem and consumer intelligence for targeted outreach.
Tickers: $SPG