Meta Launches New Subscription Plans Focused on Expanding AI Usage
Meta has introduced a new subscription service called Meta One, offering enhanced access to AI tools across its platforms including Facebook, Instagram, and WhatsApp. The plans aim to monetize the company's Muse AI models following a $14.3 billion investment in Scale AI in 2025. The Core ($7.99/month) and Premium ($19.99/month) tiers provide users with expanded access to tools like image and video generation, while businesses and creators can opt for Essential, Advanced, Expert, or Max plans starting at $14.99/month. These new offerings build on Meta's earlier subscription models introduced in March 2025. According to Appfigures data, Instagram’s daily revenue has surged by 475% since the launch of its initial subscriptions, reaching an average of $1.2 million per day as of September 9.
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Topics: AI Tools Meta Revenue Growth Subscription Plans