JPMorgan Lowers Price Target on Adobe Amid Leadership Transition

Adobe (ADBE) has seen its stock price fall significantly from all-time highs in late 2021, down over 63%. The company is undergoing a leadership change as Shantanu Narayen transitions to an executive chair role and Anil Chakravarthy becomes CEO. Adobe's strategy focuses on user growth through freemium models before monetization, which has led to strong metrics like Creative freemium users surpassing 100 million. Despite a robust third-quarter performance with revenue up 12% year-over-year and adjusted earnings per share rising by 15%, JPMorgan lowered its price target for Adobe stock from $340 to $315. The firm cited weaker fourth-quarter guidance, which it attributed to the company's focus on user acquisition over pricing. Adobe management defended this strategy as a trade-off between short-term revenue and long-term growth potential. CFO Steve Day noted that slower bookings reflect strategic choices rather than declining demand.

By Aditya Raghunath Sun, September 13, 2026 at 10:13 PM GMT+3 3 min read · Yahoo Finance ·

JPMorgan Lowers Price Target on Adobe Amid Leadership Transition

Tickers: $ADBE $JPM

Topics: Adobe AI strategy JPMorgan Leadership change Stock price target

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