Equilend Launches New Brand Identity to Reflect Its Role in Connecting the Securities Finance Market
Equilend, a global financial technology firm specializing in securities finance solutions, has unveiled a new brand identity that highlights its role as a central connector within the industry. The company is integrating trading, workflow automation, data insights, and digital tools into one cohesive platform through an orchestration layer. This includes recent product launches such as Spire 3.0 and DLT-based solution 1Source. Equilend's brand refresh aligns with its strategic acquisitions of Trading Apps and Finadium, along with a new investment in Digital Prime Technologies. CEO Rich Grossi emphasized the company’s long-standing commitment to connecting market participants through technology. The rebrand is being showcased at client events across London and New York this month. Equilend operates globally from offices in North America, EMEA, and Asia-Pacific, adhering to high regulatory standards. It has received multiple industry awards for its contributions to the securities finance sector.
Topics: branding DLT M&A platform development securities finance