Gen Z Shows Strongest Skepticism Toward AI in Travel Planning, Survey Reveals
New survey data from travel insurance marketplace Squaremouth highlights four key trends regarding the use of artificial intelligence (AI) in trip planning. While overall adoption has doubled year-over-year—with only 27.6% of travelers never using AI for planning—trust remains low; just 16.7% have high or complete trust, and many prefer to make their own decisions rather than rely on AI recommendations. Gen Z stands out as the most skeptical generation despite being closely associated with technology adoption. Only 38.0% of Gen Z respondents strongly agree that AI is integral to how they travel, compared to higher percentages among older generations like Gen X and Millennials. Additionally, trust in AI for tasks such as entering payment information or purchasing tickets remains low across all age groups. Travelers generally prefer AI tools that explain options rather than make decisions on their behalf. The survey found strong interest in features like plain-English summaries of insurance plans (71.2%), side-by-side comparisons, and chat functions to answer coverage questions.
