WOWorks Expands Franchise Development with Co-Branded Store Incentives
WOWorks is accelerating its franchise development strategy by focusing on co-branded stores and nontraditional formats. The company recently introduced incentive programs, including a 'buy one, get two' initiative that reduces fees for franchisees converting to multi-brand operations. CEO Kelly Roddy emphasizes the economic benefits of combining brands within shared real estate, allowing operators to manage multiple concepts with reduced overhead costs. WOWorks’ portfolio includes Saladworks, Frutta Bowls, Barberitos, and others, many of which are already co-branded in existing locations. The company plans for half of its 40 new store openings this year to be co-branded units, up from 10 percent currently. Roddy also highlighted the potential of nontraditional real estate such as airports or universities, where demand for healthier food options is growing. The incentive programs are valid through Q1 2027 and aim to drive unit growth while maintaining strong franchisee economics.
Topics: co-branded stores franchising real estate strategy unit economics