Private Equity Buys Shasta Pools Amid Growing Interest in Pool Servicing Market
Jeff Thiessen's family office recently acquired Phoenix-based Shasta Pools after the company completed his abandoned backyard pool project. Despite a decline in new in-ground pool construction to below 60,000 units last year—half its pandemic peak—the servicing market for pools is growing. The U.S. has around 5.5 million swimming pools supporting a $62 billion annual maintenance and repair industry. Maintenance accounts for 64% of sales while new construction makes up only 14%. PE firms are increasingly targeting pool service businesses, following similar strategies used in HVAC, pest control, and lawn care sectors. Shasta's buyers plan to expand its servicing business with the long-term goal of transforming it into a broader home-services platform. The company’s average project cost was $73,500 across 377 jobs completed in 2025. PE interest is less focused on construction and more on recurring revenue from maintenance services. Roll-up strategies are common among private equity firms seeking to consolidate smaller pool service providers into larger platforms that can attract multi-billion-dollar bids.
Tickers: $POOL
Topics: acquisition construction services private equity swimming pools