Google Integrates Gemini AI into Hollywood Editing Software, Challenging Adobe's Dominance
On September 11, 2026, Google Cloud and Avid announced the integration of Gemini Enterprise directly into Avid Media Composer, a key tool in Hollywood post-production. This move positions Google as a direct competitor to Adobe (NASDAQ:ADBE), which has seen its stock fall by over 60% since 2021 due to increasing competition from AI platforms like Gemini. Jim Cramer had previously warned that Google was encroaching on Adobe's market, and this integration serves as evidence of his thesis. The Avid deal is part of a broader trend where nearly 90% of Fortune 100 companies are already using Gemini Enterprise. According to the Q2 FY2026 report from Google Cloud, revenue grew by 82%, reaching $24.77 billion. Gemini now processes an impressive 22 billion API tokens per minute and is being used in Hollywood workflows for tasks like agentic editing via natural language prompts and semantic search to streamline media discovery.
Topics: Adobe AI Gemini Enterprise Google Cloud Hollywood post-production