Daydream Launches AI-Powered Shopping Features Using Apple Intelligence
Fashion app Daydream has introduced two new features that leverage Apple's iOS 27 tools to enhance shopping experiences for iPhone users. The first feature allows users to shop from images saved in their Photos app by identifying individual clothing items and matching them with products available through the app’s catalog of around three million items. If an exact match is unavailable, similar options are suggested. The second feature enables natural-language searches via Siri without opening the Daydream app. Daydream aims to differentiate itself from competitors like Google and Amazon by offering fashion-specific expertise that results in more accurate and credible shopping suggestions. CEO Julie Bornstein emphasized the company's long-term vision of creating a comprehensive AI-powered shopping agent capable of understanding user preferences across various platforms. The app, which launched last year with over 1.5 million users, partners with major retailers like Nordstrom and Gucci.
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Topics: AI E-commerce Fashion Tech iOS Features Siri Integration