Sazerac Acquires Au Vodka to Expand Global Spirits Portfolio
Sazerac has completed its acquisition of UK-based vodka and ready-to-drink (RTD) brand Au Vodka. The deal, announced earlier as a binding agreement, now allows Sazerac to deepen its presence in the United Kingdom while expanding on its diverse global spirits portfolio. Known for bold flavors and innovative RTD offerings, Au has grown rapidly since 2015 with strong retail, hospitality, and e-commerce engagement. Founded by Charlie Morgan and Jackson Quinn in Swansea, Au Vodka built a distinctive brand identity through social media-driven marketing and unique packaging. The acquisition is part of Sazerac's long-term strategy to grow its global footprint via strategic acquisitions and sustained investment. Jake Wenz, CEO of Sazerac, praised the founders for their achievements and expressed optimism about expanding Au’s reach under Sazerac. The transaction was supported by financial advisors PJT Partners and PwC, as well as legal counsel from DLA Piper and Dorsey & Whitney.
Topics: Alcohol Industry Brand Acquisition Spirits