Victoria's Secret Reports Strong Q2 Results Driven by Bra Sales Growth

On September 3, Victoria’s Secret & Co. (NYSE:VSXY) reported second-quarter results that exceeded expectations across multiple metrics. Net sales increased to $1.611 billion with adjusted diluted earnings per share nearly tripling year-over-year. The company is now in its fifth consecutive quarter of positive comparable sales under the Path to Potential turnaround plan, signaling a shift from recovery mode to growth. Bra business was identified as the primary driver, growing at mid-teens and contributing half of total brand growth due to new product innovation and reduced reliance on discounts. Despite strong performance, challenges remain ahead for Victoria’s Secret. A semiannual sale in June underperformed expectations due to less discounted inventory, which impacted short-term sales before recovery began in July. Third-quarter guidance shows a potential decline with adjusted earnings per share projected at a loss of $0.09 to a gain of $0.01. Rising transportation costs and increased marketing spend are expected to pressure gross margins. The stock remains under skepticism, as evidenced by high short interest (16.29% of the float) despite reasonable valuation metrics like a forward P/E ratio of 17.01.

By Maham Fatima Sat, September 12, 2026 at 5:41 PM GMT+3 4 min read · Yahoo Finance ·

Victoria's Secret Reports Strong Q2 Results Driven by Bra Sales Growth

Tickers: $VSCO

Topics: earnings report fashion growth strategy retail

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