Primark Launches Home Delivery Service in Great Britain
Fashion retailer Primark is set to introduce home delivery services across Great Britain for the first time, according to its parent company Associated British Foods (ABF). This move follows a detailed review and includes acquiring an automated fulfillment center in Sheffield. The new service complements existing Click & Collect options and reflects ongoing efforts to enhance digital capabilities. Primark's Q4 2026 sales are expected to rise by about 2%, driven by store openings and franchise growth, though like-for-like (LfL) sales may fall slightly due to seasonal weather effects. In the UK market, which saw a contraction in sector activity, Primark managed to increase its share despite LfL sales remaining flat. ABF is also progressing with plans for the demerger of Primark, aiming for completion by December 2027.
Topics: digital transformation logistics market expansion retail