MGP Ingredients Launches First Namesake Bourbon Brand
MGP Ingredients has launched its first namesake bourbon brand with the release of MGP Chapter One: Out of the Shadows, a ten-year-old, 111-proof bourbon. The limited-edition product is priced at $69.99 per bottle and will be distributed through the company's wholesale network in the U.S. this fall. This move marks an expansion into direct-to-consumer branding for MGP Ingredients, which previously operated a hybrid model of producing bulk spirits while managing its own portfolio including Penelope Bourbon. The launch comes amid challenging financial results for the firm. In Q2 2026, sales in the Distilling Solutions division dropped by 42% year-on-year to $29.2 million due largely to a decline in brown goods sales. The Branded Spirits segment saw only modest performance with a slight decrease of 1%. Despite these challenges, MGP Ingredients has hired new talent including Tom Neiheisel and Marilyn Chen to bolster its commercial and marketing efforts.
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Topics: Bourbon brand launch distillery