Hilton's CMO Mark Weinstein Steps Down to Pursue New Opportunity
Mark Weinstein has stepped down as Hilton’s global chief marketing officer and head of luxury brands. According to a company spokesperson, he is pursuing a leadership opportunity outside the travel industry. No immediate successor was named for his role. Weinstein joined Hilton in 2010 and rose through the ranks before becoming CMO in 2020. In 2025, he took on additional responsibilities as head of luxury brands. During his tenure, he led major marketing campaigns such as 'Hilton. For the Stay' and helped grow the Hilton Honors loyalty program from 25 million to over 250 million members. His departure comes amid broader leadership changes at Hilton, including the upcoming retirement of President Chris Silcock in early 2027.
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Topics: Hilton hotel industry marketing leadership