Meta Launches AI Assistant 'Muse' with Subscription Model
Meta Platforms, Inc. (NASDAQ: META) has launched its new AI assistant called Muse, designed to assist both consumers and small businesses across Meta's ecosystem of apps including WhatsApp. The tool is capable of performing a range of tasks such as browsing the internet, filling forms, making purchases with approvals, and managing work-related activities in the background. Evercore ISI analyst Mark Mahaney has reiterated an Outperform rating for Meta’s stock with a $860 price target, citing over 50% confidence that Muse could drive meaningful adoption. The company is offering free access to basic features while charging up to $100 per month for premium users. Despite the potential of Muse, there are risks related to user trust and execution challenges due to Meta's past issues with data privacy lawsuits and rising operational costs.
Tickers: $META
Topics: adoption AI Meta Muse subscription economics