Coinbase Reverts 'Base App' to 'Coinbase Wallet'
After a one-year experiment rebranding its consumer app as Base, Coinbase has reverted the name back to Coinbase Wallet. The change marks an end to efforts that began in July 2025 to transform the wallet into a social network with features like feeds and mini apps. Despite these changes, the initiative was deemed unsuccessful by CEO Brian Armstrong, who had previously abandoned creator coins due to their volatile performance. The updated Coinbase Wallet now focuses on trading functionalities such as leveraged bets via Hyperliquid for perpetual futures contracts, prediction markets, and tokenized stocks across multiple blockchain networks including Robinhood Chain. However, U.S. users remain restricted from accessing these features while regulatory scrutiny continues in Washington. The wallet will also serve as a testing ground for products not yet available on Coinbase's main exchange. Despite the rebranding shift back to 'Coinbase Wallet,' some web pages still displayed Base App branding shortly after the change, suggesting an ongoing transition period.
Tickers: $COIN
Topics: blockchain networks cryptocurrency product rebranding wallets