DSW Pilots New Store Concept 'The Edit' in Fall
DSW is launching a new store concept called ‘The Edit’ at four locations this fall. The spaces, ranging from 1,000 to 1,500 square feet, will highlight affordable luxury and elevated fashion brands such as Topo Athletic, Keds, Vice Camuto, Jessica Simpson, and Lucky Brand. During the second quarter earnings call, DSW CEO Douglas Howe emphasized that ‘The Edit’ aims to provide a more refined shopping experience. He highlighted how combining retail operations with wholesale brand distribution offers flexibility for growth and margin expansion. Topo Athletic was noted as a standout performer with over 24% revenue growth in Q2. Howe also mentioned the relaunch of DSW’s VIP rewards program, which serves nearly 90 percent of its transactions from 30 million members. The CEO reported encouraging trends for dress and boots sales entering Q3 despite softness in seasonal categories like sandals.
Topics: brand portfolio luxury fashion retail strategy store concept