Reformation Reports 24.1% Revenue Growth in Q2 with Continued DTC Momentum
Reformation reported a strong second-quarter performance marked by a 24.1% increase in revenue to $155.2 million, continuing its streak of 21 consecutive quarters of double-digit growth. The company's direct-to-consumer (DTC) channel drove much of the success with a 21.2% rise in sales and an expansion in active customers by 22.9%. Reformation also added four new stores globally during the quarter, bringing its total to 70. The wholesale segment saw even stronger growth at 48.7%, reaching $19.9 million due to increased demand for spring and summer collections from existing clients. Despite these positive results, the company's stock has underperformed since its July IPO, trading below the initial offering price of $15 per share. CEO Hali Borenstein emphasized Reformation’s DTC-first strategy while leveraging wholesale growth strategically for market expansion and brand elevation.
Tickers: $REF
Topics: net income increase public market performance revenue growth