Adanola Reaches £102.6 Million Revenue and Expands into North America
Manchester-born active-lifestyle brand Adanola has achieved a revenue milestone of £102.6 million for the fiscal year ending March 31, marking a 21% increase from the previous year. The company reported strong growth in gross profit to £69 million and expanded its customer base to around two million users. North America emerged as Adanola's fastest-growing region with 40% revenue growth, while international markets now contribute about 20% of total sales. The brand has also strengthened its leadership team under CEO Niran Chana, who joined from Gymshark in June 2024 and led a structural reshaping to support continued expansion. Adanola secured significant minority investment from Story3 Capital Partners at an estimated valuation of $530 million in August 2025 and opened a U.S.-based warehouse in December 2025 to enhance delivery speed and localized growth. Adanola remains focused on direct-to-consumer sales, though it has expanded its wholesale partnerships. The brand continues leveraging high-profile celebrity endorsements while maintaining an affordable price range across leggings, jackets, accessories, and other lifestyle products.
