Primark Announces Home Delivery Service Amid Expansion Plans
Primark is set to introduce home delivery services in the UK as part of its digital expansion strategy, marking a significant shift for the fast-fashion retailer. The move comes after years of resisting online retail and follows recent developments such as click-and-collect services introduced in 2022 and a mobile app launched last year. Primark's parent company, Associated British Foods (ABF), acquired an automated fulfillment center in Sheffield to support this new service, having purchased it from Debenhams for £90 million. The decision reflects growing competition from low-cost online retailers like China’s Shein. ABF is also preparing to spin off Primark and list it separately on the stock market, a process expected to be completed by December 2027. Despite this progress, shares in ABF fell over 8% after the company projected a slight decline in like-for-like sales for its 2026 financial year. Primark currently operates 508 stores globally, with 199 located in the UK. Analysts suggest that if listed separately, Primark could be valued similarly to major rivals such as Next PLC.
Topics: competition with fast fashion brands digital transformation home delivery service Primark