Apple Unveils Foldable iPhone Duo at 'Surprise and Shine' Event
At its September 9 event titled 'Surprise and Shine,' Apple introduced its first foldable smartphone, the iPhone Duo. Unlike previous attempts by companies like Royole and Samsung Electronics (005930), which have struggled with popularity, Apple's design features a passport-like shape with a titanium frame, offering both portability and an intuitive larger display experience. The iPhone Duo starts at $1,999 for the 256-GB model and can go up to $3,199 for the top-tier version. Its pricing is competitive compared to Samsung's Galaxy Z Fold8 and Google Pixel 11 Pro Fold. Preorders begin on October 16 with a global launch in 70 countries starting October 23. Alongside the Duo, Apple also launched updated iPhone 18 Pro models priced at $1,199 and $1,299 respectively, as well as new Apple Watch versions and next-gen AirPods. The company introduced a leasing program called 'Apple Upgrade' to help manage rising device costs.
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Topics: consumer_electronics innovation technology