Primaflor Acquires Spanish Vegetable Supplier Zanobeet
Spain-based fruit-and-veg group Primaflor has acquired local vegetable supplier Zanobeet, expanding its product range into complementary categories such as beetroot, red onion, and sweet potato. The acquisition is expected to enhance Primaflor's strategic offerings with products that have high demand and long shelf life. Zanobeet operates across 600 hectares in southern Spain and exports primarily to the UK, Netherlands, and France—markets where Primaflor also has a presence. The deal allows both companies to leverage shared customers and expand into new formats like prepared and microwaveable products. While financial terms were not disclosed, Zanobeet will continue operating under its own brand but benefit from Primaflor's sales network and resources. Nicolás Montero, a senior executive at Zanobeet, has been appointed general manager of the unit. Primaflor described this acquisition as an opportunity to strengthen its market position in Spain and beyond by combining production capabilities with shared distribution channels.
Topics: acquisition agriculture food supply chain