Apple's New CEO Faces Competitive Pressure From Chinese Rivals Ahead Of Foldable iPhone Launch
Just days before Apple’s highly anticipated launch of its first foldable iPhone, Huawei and Xiaomi have introduced their own premium foldable devices in a strategic move to capture attention. This timing adds pressure on Apple as it enters the high-end foldable market with competition already established. Apple is currently trailing behind Huawei in China's smartphone market, holding 19% compared to Huawei’s 23%. Despite growth in Greater China revenue, it still fell short of analyst expectations. The new product launch comes under John Ternus, Apple’s newly appointed CEO who took over on September 1. Xiaomi’s foldable device uses its own Xring processor and Chinese-made memory chips from ChangXin Memory Technologies, signaling a shift toward self-reliance in semiconductor technology among Chinese manufacturers. In contrast, Apple still relies heavily on external suppliers amid ongoing global memory shortages that are increasing costs.
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Topics: Apple China Market Foldable Phones Huawei Xiaomi