Strategy Sells Custom Bitcoin-Themed Nike Air Jordans for $250, Despite Not Accepting BTC Payments
Strategy has launched a custom pair of Bitcoin-themed Nike Air Jordan sneakers priced at $250 through its official merchandise store. The shoes are inspired by the original Air Jordan 1 and feature Strategy branding but are not part of an official collaboration with Nike. Although they carry strong Bitcoin imagery, customers cannot pay for them using Bitcoin; instead, traditional payment methods like credit cards and Apple Pay are accepted. This move highlights how deeply integrated Bitcoin has become in Strategy’s corporate identity since its rebranding from MicroStrategy in 2025. The company currently holds over 845,050 BTC at an average cost of $75,412 per coin. While the lack of a crypto payment option may seem contradictory to their Bitcoin-centric strategy, it aligns with CEO Michael Saylor’s view that Bitcoin is primarily a store of value rather than a medium for everyday transactions. The launch adds to Strategy's growing line of Bitcoin-themed merchandise, which includes items like $250 Nike Dunks and branded clothing. The shoes are already sold out at the time of writing.
Topics: Bitcoin Merchandising Nike Air Jordans Strategy Inc.