Potbelly opens first Georgia location as part of expansion strategy
Potbelly opened its first restaurant in Georgia at the Peachtree Station Shopping Center in Chamblee on September 1, marking a key step in its long-term growth plan. The company plans to expand across Atlanta through both company-owned and franchised locations, with support from a multi-unit franchise agreement covering seven years of development. Potbelly is also preparing to open an in-store location at RaceTrac in Atlanta but has clarified that convenience store placements are not central to its growth strategy. The chain aims to surpass 500 units this year and eventually reach 2,000 locations nationwide. Recent franchise agreements include deals for new markets such as Florida, New Jersey, Arizona, Colorado, and the University of Iowa. Since beginning franchising a few years ago, Potbelly has significantly increased its number of franchised stores while reducing company-owned units through refranchising efforts.
