MuseSelect Launches Fashion Apparel Platform for Creators
MuseSelect has launched its fashion apparel platform at the U.S. Creator Fashion Market in Los Angeles, offering over 5,000 fall and winter looks from more than 100 brands tailored to creators. The company also introduced Muse 1000, a program aimed at helping 1,000 creators build their own fashion labels by providing access to products, manufacturers, commerce infrastructure, and AI tools for content creation. The platform is designed to give creators greater economic stakes in the brands they help develop. With commission rates up to 25%, MuseSelect offers higher incentives than typical affiliate programs. Creators can also earn royalties on their designs through a consumer marketplace called MuseTopia. The company reported that around 10,000 creators have already registered for its platform. MuseSelect's launch comes as social commerce continues to grow rapidly in the U.S., with creator-driven sales expected to reach $20.6 billion this year alone.
Topics: creator economy fashion platform launch social commerce