Protein2o Appoints New CEO Mark Rappaport
US-based clear protein drinks company Protein2o has appointed Mark Rappaport as its new chief executive officer. The appointment comes alongside a newly announced growth investment, though the firm did not disclose financial details such as valuation or funding amount. Rappaport brings over two decades of experience in consumer goods and beverage sectors, having previously held leadership roles at Red Bull and Congo Brands. He expressed confidence in Protein2o's potential to expand its market presence with innovative product offerings. The company was founded in 2013 by Bob Kral and his son, focusing on clear protein drinks as an alternative to traditional shakes. The new CEO will focus on strengthening the core business while exploring opportunities for expansion into new consumer segments and formats. Protein2o's leadership team remains involved in key roles within the company.
Topics: CEO Appointment Consumer Beverages Investment Funding