Sauer Brands sells its spice division to Watkins
Sauer Brands has agreed to sell its spice and seasonings business to Watkins, another US-based manufacturer. The deal includes the transfer of branding rights for Kernel Season's, Spice Hunter, and Sauer's brands, along with private label and foodservice operations related to spices. Production facilities in Richmond (Virginia) and San Luis Obispo (California) will also be transferred under this agreement. Sauer Brands emphasized that divesting its spice business aligns with a strategic shift toward focusing on condiments like Duke’s Mayonnaise and Mateo's Gourmet Salsa, as well as strengthening their foodservice operations. The deal is expected to close in the third quarter after customary conditions are met. Watkins' CEO expressed confidence in leveraging this acquisition to expand into branded products, private label offerings, and foodservices. Sauer Brands was acquired by Advent International last year from Falfurrias Capital Partners.
