Strategy Launches Bitcoin-Branded Jordans for $250 but Doesn't Accept Crypto Payments
Strategy, the corporate Bitcoin treasury formerly known as MicroStrategy (MSTR), has launched a limited-edition pair of Air Jordan sneakers priced at $250. The shoes feature custom branding and are part of Strategy's merch line that includes items like hoodies and board games. Despite holding over 845,000 Bitcoins on its balance sheet—making it the largest corporate holder—the company does not accept cryptocurrency for purchases; only credit cards or digital wallets such as Apple Pay and Google Pay are supported. The move is seen as a marketing strategy to engage both crypto enthusiasts and sneaker collectors. The product quickly sold out, highlighting demand in this niche market overlap. Strategy's stock has risen about 45% over the past month amid Bitcoin’s rally above $80,000.