TGI Fridays Signs Agreement for Expansion into Balkans
TGI Fridays has signed a development agreement with Devolli Group, marking the brand's first expansion into Kosovo, Albania, and North Macedonia. The deal involves opening 10 TGI Fridays restaurants in these countries, with exclusive sub-franchising rights granted to Devolli for long-term growth across Southeast Europe. This partnership supports TGI Fridays' broader international strategy under its '1-2-3 Strategic Vision,' aiming to operate over 1,000 locations globally by 2030. The brand has been expanding rapidly in recent months with new agreements in Kenya and the Maldives while extending partnerships across several other regions. The move is expected to boost employment opportunities and contribute to local hospitality development in the Balkans, a region experiencing strong growth in tourism and consumer demand.
Topics: franchising international growth restaurant expansion