Genius Expands Partnership with Spotify to Stream Open Mic and Verified Series

Genius has expanded its collaboration with Spotify, making two popular video series—Open Mic and Verified—available for streaming on the platform. This move is part of Genius's ongoing efforts to enhance its presence in the music video space. The Verified series was previously available through a limited rollout last year but will now feature both archival episodes and new weekly content. Open Mic, known for live performances and lyrical breakdowns, joins as well. The partnership aims to bring fans closer to artists by offering exclusive behind-the-scenes access and in-depth musical insights directly on Spotify. This integration aligns with Spotify's broader strategy of enriching its video offerings to compete more effectively within the streaming market.

By Terrence O'Brien · The Verge ·

Genius Expands Partnership with Spotify to Stream Open Mic and Verified Series

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Topics: Media Partnerships Music Streaming Video Content

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