Zumiez Stock Drops Sharply After Missing Earnings Estimates
Shares of Zumiez (NASDAQ: ZUMZ) fell nearly 17% on Friday after the apparel and action sports retailer reported disappointing Q2 2026 results. The company's net sales declined by 2.5% year-over-year to $209 million, missing Wall Street expectations for revenue near $213 million. Net losses per share widened from $0.06 to $0.17, significantly below the consensus forecast of a $0.11 loss. Zumiez also issued weaker-than-expected guidance for Q3 2026 and cited ongoing challenges in key product categories like footwear, which accounted for 70% of domestic sales declines this quarter. CEO Rick Brooks highlighted efforts to adjust marketing strategies and product assortments ahead of the holiday season but acknowledged continued struggles with consumer spending. The stock's sharp decline pushed it to a new 52-week low as investors reacted negatively to both current performance and future outlook.
Tickers: $ZUMZ
Topics: apparel financial_results retail sports