Ace Hardware Expands Retail Media Network With New Advertising Capabilities
Ace Hardware has expanded its retail media network, RedVest Media, with new advertising capabilities including partnerships with DoorDash and influencer marketing. The hardware retailer aims to build national brands by leveraging its extensive store network of over 5,300 locations and digital platforms that reach 80 million loyalty customers. The company emphasized differentiation from competitors like Home Depot and Lowe's by focusing on supporting third-party brands rather than using customer data for private-label products. Ace Hardware also highlighted the convenience of its physical presence—80% of U.S. households are within a ten-minute drive—and strong digital performance, with 26% year-over-year growth in website traffic. New features include weather-triggered advertising and sponsored ads via DoorDash to boost product visibility during order building. Ace is also engaging vetted influencers for social media outreach, aiming to build trust through authentic customer interactions.
Topics: Advertising Strategy Hardware Retailers Retail Media Networks