Jardins d'Arménie Launches Royal Brandy at Pre-Emmys Gifting Lounge
Jardins d'Arménie has been selected to showcase its ultra-premium Armenian Royal Brandy during an exclusive two-day Pre-Emmys gifting event in Los Angeles. The brand, which made its international debut in Monaco last year and expanded into Paris Fashion Week this year, is now entering the U.S. market with a focus on heritage-driven luxury spirits. The 35-year-old Royal Brandy is produced using indigenous Armenian grapes and follows an intricate three-stage aging process. The event aligns with growing demand for high-end status spirits in the United States, which has become the world's second-largest market according to IWSR data. Jardins d'Arménie aims to connect Hollywood tastemakers and VIP guests with its centuries-old Armenian winemaking tradition through curated experiences like private tastings. The brand emphasizes craftsmanship rooted in Armenia’s ancient viticulture history, including archaeological findings from the Areni-1 site that date back 4100 B.C. Royal Brandy is presented as a modern luxury product combining traditional methods with innovative packaging and aging techniques.
Topics: brand launch Hollywood event luxury spirits U.S. market entry