Apple Addresses Similarities Between iPhone Duo and Competitors' Foldable Phones

During an interview, Apple's CEO John Ternus and head of marketing Greg Joswiak acknowledged that competitors like Samsung, Huawei, and Xiaomi had anticipated the design direction for foldables by copying aspects such as the aspect ratio. However, they emphasized that key innovations—like the iPhone Duo’s unique folding nano-texture display—remained exclusive to Apple due to strict secrecy measures. Ternus expressed enthusiasm during his first interaction with a prototype of the new display technology and highlighted how it reflects his engineering background. The comments suggest confidence in Apple's ability to differentiate its product through proprietary innovation despite competitive copycats entering the market ahead of time.

By Thomas Ricker · The Verge ·

Apple Addresses Similarities Between iPhone Duo and Competitors' Foldable Phones

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Topics: Apple Innovation Folding Phones Supply Chain Leaks Tech Industry

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