Pho Extends Delivery Partnership With Deliveroo in the UK
UK-based restaurant chain Pho has extended its exclusive delivery partnership with Deliveroo for another two years. The renewed agreement includes all of Pho’s existing locations and adds 11 new sites across cities such as Birmingham, Newcastle, and St Albans. This expansion aims to increase brand awareness among new customer segments through Deliveroo's advertising tools. Pho CEO Patrick Marrinan emphasized the importance of delivery in how customers engage with their restaurant experience. The partnership has already driven a reported 30% rise in Pho’s delivery sales since its inception, reflecting strong consumer demand for Vietnamese cuisine. Deliveroo UK and Ireland general manager Jeff Wemyss praised Pho's success and expressed enthusiasm about supporting further growth.
Topics: Delivery Marketing Strategy Restaurant Chain Expansion