Morrisons Partners With Instacart-Owned Instaleap To Enhance Online Order Fulfilment
Supermarket chain Morrisons has partnered with Instaleap, an e-commerce fulfillment provider owned by Instacart, to improve its online ordering and in-store fulfillment capabilities. The collaboration will allow Morrisons to manage orders from marketplace partners such as Uber Eats, Just Eat, and Deliveroo through a unified system. This partnership builds on Morrisons' existing relationship with Instacart and aims to create a more seamless shopping experience across both digital and physical channels. Instaleap's in-store picking application will provide tools for store staff to handle order fulfillment more efficiently. The deal is part of Instacart’s broader strategy to expand its enterprise platform globally, covering e-commerce, retail media, AI-driven solutions, and technology integration. This follows a recent partnership with Spar Slovenia, where Instaleap supports the supermarket chain's digital transformation by integrating its fulfillment tools into existing operations. Instacart acquired Instaleap in April 2026 to expand its enterprise offerings beyond North America. The company now operates in nearly 30 countries and works with around 80 grocery retailers globally.
Topics: e-commerce grocery delivery partnership retail technology