Brown-Forman Expands Distribution Partnership with Coca-Cola HBC in Switzerland
Brown-Forman has expanded its distribution partnership with Coca-Cola HBC to include Switzerland, marking the twelfth territory under their collaboration. The agreement will begin next month and leverages Coca-Cola HBC's strong local market presence and logistics infrastructure in the region. The two companies first partnered in 2008 for Hungary, and since then have expanded across Europe. Brown-Forman handles its own distribution in 17 markets but relies on partners like Coca-Cola HBC to scale operations efficiently elsewhere. In recent financial results, Brown-Forman reported a slight decline in overall sales with the U.S., Germany, Australia, Mexico, and the UK as its top revenue contributors. Coca-Cola HBC Switzerland already distributes products for other major spirits brands such as Bacardi and Edrington. The partnership is seen as strategic by both companies to enhance customer service and explore new growth opportunities in the region.
