Manulife Appoints Sarah Chapman as Global Chief Marketing & Customer Experience Officer
Manulife has announced the appointment of Sarah Chapman as its new Global Chief Marketing & Customer Experience Officer, effective January 1, 2027. She will report to CEO Phil Witherington and join Manulife's Executive Leadership Team. In her role, she is tasked with leading global marketing efforts, including brand strategy, customer experience initiatives, and digital transformation. Chapman currently serves as Chief Marketing Officer for Manulife Canada and has previously led the company’s Digital, Customer Centricity, Sustainability agendas, along with roles in Wealth and Asset Management. Her leadership will succeed Karen Leggett, who is set to retire at year-end 2026. The transition aims to ensure continuity while leveraging internal talent. With a global customer base of over 37 million people across Canada, Asia, Europe, and the U.S., Manulife emphasizes innovation and customer focus as key priorities under its new leadership structure.
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Topics: Leadership Change Marketing Strategy