63% of US Internet Households Use Generative AI, According to Parks Associates
Parks Associates reported that 63% of U.S. internet households now use generative AI tools, a significant increase from 51% in 2025. The research highlights the growing adoption and willingness among consumers to pay for premium AI services when they provide clear productivity or specialized value. Paid users consistently report higher Net Promoter Scores (NPS) across major platforms like ChatGPT, Claude, Perplexity, and others compared to free users. DeepSeek leads with an NPS of 59 from paid users, followed by Grammarly at 55 and Perplexity at 51. Free user scores are notably lower for these tools. The study also underscores the importance of trust in AI adoption as concerns about safety grow among consumers and industry experts alike.
Topics: AI adoption generative AI platforms Net Promoter Score (NPS) paid vs free users