Snapchat Launches Event-Planning Features Targeting Partiful
Snapchat has introduced a new feature called 'Snapchat Plans' designed for organizing real-world events such as birthdays, sports gatherings, and study sessions. The platform allows users to create event details including title, date, time, and guest list of up to 200 friends directly within one-on-one chats. This move positions Snapchat against Partiful, a popular digital invitation app used by younger demographics for organizing get-togethers. Snapchat's new feature includes an RSVP system with options like 'Going,' 'Maybe,' or 'Can’t Go' and adds a dedicated section on user profiles called 'My Plans.' The company aims to streamline event coordination in response to the growing trend among Gen Z users seeking more in-person interactions. Snapchat emphasizes privacy, stating that all plans are invite-only. This development aligns with broader tech trends where companies like Apple have also entered the digital invitation space through apps such as Invites.
Topics: competition with Partiful event planning Gen Z trends Snapchat